Welcome to Mentor Business Books.
A new concept in relationship marketing publications.
Mentor Business Books is a brand-new business book imprint created by AdLab Media and Absolutely Amazing eBooks.
Barry Cohen, managing member of AdLab, announced the partnership in 2019, in conjunction with Shirrel Rhoades, principal of the Florida-based publishing house. For an author whose manuscript is accepted for publication as a Mentor Business Book, the publishing fee is waived (editorial and publicity costs may still apply).
Read about this exciting new book imprint in articles published in NJBIZ and New Jersey Business magazine.
Barry Cohen, managing member of AdLab said in an announcement that the trade’s mantra is “Publish or Perish,” explaining that being published often helps professionals or entrepreneurs to raise their own profiles.
“This was a natural; we have helped many first-time authors — entrepreneurs, coaches, trainers, financial advisors, accountants and other professionals create and promote their intellectual property,” Shirrel Rhoades, principal of Absolutely Amazing e-Books said in a release. “We can now offer them an alternative to self-publishing.”
Cohen said that after writing and publishing his own books, others began seeking him out for help with their own projects.
Since the publishing world has changed dramatically over recent years, major business publishers have experienced declining revenues. As a result, these legacy publishers have become extremely risk averse and seldom take on new talent. The rise in new technologies has lowered the barriers to entry for authors to self-publish and to put out a quality product rapidly. Alternatively, they can now seek out smaller publishers such as Mentor Business Books.
“The very definition of publishing has changed,” Cohen said in a release. “Today publishing includes books, e-books, audio books, blogs, podcasts and a multitude of ways to repurpose your content for consumption.”